Pearle wants to grow the number of 'new fits' on contact lenses. The starter campaign must contribute to this. The campaign is aimed at first-time buyers of contact lenses, where the store plays an important role in fitting and providing advice/assistance to make a good choice. Insight: the first time buyer of contact lenses often already wears glasses and is often young (15 to 34 years).
Het is weer mogelijk om online een lenzen abbo af te sluiten door de verandering naar 1 maand gratis ipv 2 maanden gratis. Voorheen moest je hiervoor een afspraak maken in de winkel.
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